Erklärt Brett Yormark, CEO von Brooklyn Sports and Entertainment:
I think his presence will grow with this franchise en route to Brooklyn. He has been waiting for this moment for quite some time with respect to being on the verge to Brooklyn and becoming the Brooklyn Nets. I would tend to say his involvement and his influence in this franchise will continue to grow over time. I don't look at this as a one-shot deal.
I think it is fair to say, he is iconic himself. He is embraced by consumers and athletes alike, so having him as part of our platform is truly powerful and I think a differentiator.
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